Demo Data — Not Real Campaign Results
Aurora Derma Clinic · 2026-10-22 → 2026-10-28
Lead events fell from 56 to 0 while clicks were still 539. CPL is not interpretable until measurement is checked.
supported · 0.95
Clicks were still recorded and leads were not. Fix measurement before changing audience, bid, or creative.
| Definition | Current | Previous | Change |
|---|---|---|---|
| Advertising spend | AED 1,470 | AED 1,470 | 0.0% |
| Impressions | 49,000 | 49,000 | 0.0% |
| Clicks | 539 | 539 | 0.0% |
| CTR | 1.1% | 1.1% | 0.0% |
| CPM | AED 30.00 | AED 30.00 | 0.0% |
| CPC | AED 2.73 | AED 2.73 | 0.0% |
| Leads | 0 | 56 | -100.0% |
| Click-to-lead rate | 0.0% | 10.4% | -100.0% |
| CPL | — | AED 26.25 | — |
| Qualified lead rate | — | 50.0% | — |
| Cost per qualified lead | — | AED 52.50 | — |
| Appointments | 0 | 14 | -100.0% |
| Sales | 0 | 0 | — |
| Revenue | AED 0.00 | AED 0.00 | — |
| ROAS | 0.00x | 0.00x | — |
Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed.
Pause budget increases. Compare ad-platform leads with the CRM for the same days, then repair the event or upload.
Critical · High · Measurement should resume
How to measure success: Compare the next 3 days with the 3 days before the change. Use the same attribution and the same campaign.