Demo Data — Not Real Campaign Results
Souqora · 2026-10-22 → 2026-10-28
ROAS moved from 4.89 to 2.44 (-50.0%). This uses source-reported revenue.
supported · 1
More of the lost return sits in the conversion rate than in the cost of the click.
| Definition | Current | Previous | Change |
|---|---|---|---|
| Advertising spend | AED 2,520 | AED 2,520 | 0.0% |
| Impressions | 140,000 | 140,000 | 0.0% |
| Clicks | 1,680 | 1,680 | 0.0% |
| CTR | 1.2% | 1.2% | 0.0% |
| CPM | AED 18.00 | AED 18.00 | 0.0% |
| CPC | AED 1.50 | AED 1.50 | 0.0% |
| Leads | 28 | 56 | -50.0% |
| Click-to-lead rate | 1.7% | 3.3% | -50.0% |
| CPL | AED 90.00 | AED 45.00 | +100.0% |
| Qualified lead rate | 100.0% | 100.0% | 0.0% |
| Cost per qualified lead | AED 90.00 | AED 45.00 | +100.0% |
| Appointments | 28 | 56 | -50.0% |
| Sales | 28 | 56 | -50.0% |
| Revenue | AED 6,160 | AED 12,320 | -50.0% |
| ROAS | 2.44x | 4.89x | -50.0% |
Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed. ROAS uses revenue stored on these rows. It is not an incrementality test.
Check that the advertised offer is visible, the form works on mobile, and the lead event still fires.
Medium · Medium · The rate or return should rise
How to measure success: Compare the next 7 days with the 7 days before the change. Use the same attribution and the same campaign.