Demo Data — Not Real Campaign Results

Overview

Only findings that clear the spend, lead, and change thresholds are listed.

Source: demo · Demo
Period: 2026-10-22 → 2026-10-28
Last update: 2026-10-29 11:15
Attribution: 7-day click, 1-day view (demo label) · Google Ads conversion time (demo label) · 7-day click (demo label)

Advertising spend

AED 7,027

+0.9% · Calculated

Impressions

295,400

0.0% · Calculated

Clicks

2,737

-11.1% · Calculated

CTR

0.9%

-11.1% · Calculated

CPC

AED 2.57

+13.6% · Calculated

CPM

AED 23.79

+0.9% · Calculated

Leads

126

-41.9% · Calculated

Qualified leads

-38.9% · Calculated

CPL

AED 55.77

+73.8% · Calculated

Cost per qualified lead

AED 91.25

+65.1% · Calculated

Appointments

-44.4% · Calculated

Cost per appointment

AED 201

+81.6% · Calculated

Sales

-50.0% · Calculated

Revenue

AED 5,250

-54.5% · Calculated

ROAS

0.75x

-55.0% · Calculated

CAC

AED 1,004

+101.8% · Calculated

Reach is not added across days, campaigns, or platforms. A total would not mean unique people. Cross-platform revenue is the sum of source-reported revenue and may count the same sale more than once.

Today's Marketing Priorities

Critical

Aurora Derma Clinic — Laser Consultation: clicks continued, but lead events dropped to a level that makes CPL unreliable.

Analyze why performance changed

high

Aurora Derma Clinic — HydraFacial Leads: CPL increased beyond the threshold while there is enough volume to compare.

Analyze why performance changed

medium

Aurora Derma Clinic — HydraFacial Leads: CTR declined together with another delivery signal. Frequency alone was not used.

Analyze why performance changed

medium

Aurora Derma Clinic — Clinic Brand Reach: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.

Analyze why performance changed

low

Aurora Derma Clinic — Acne Consultation Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.

Analyze why performance changed

Client status

Client	Advertising spend	CPL	Cost per qualified lead	Tracking
Aurora Derma Clinicdemo	AED 7,027	AED 55.77	AED 91.25	Critical

Alerts

low

Aurora Derma Clinic — Acne Consultation Search: qualified acquisition cost is stable and tracking is healthy. A capped budget test is reasonable.

Open

medium

Aurora Derma Clinic — Clinic Brand Reach: spend is material and almost no leads were recorded. Confirm tracking before treating this as audience waste.

Open

medium

Aurora Derma Clinic — HydraFacial Leads: CTR declined together with another delivery signal. Frequency alone was not used.

Open

high

Aurora Derma Clinic — HydraFacial Leads: CPL increased beyond the threshold while there is enough volume to compare.

Open

Critical

Aurora Derma Clinic — Laser Consultation: clicks continued, but lead events dropped to a level that makes CPL unreliable.

Open

Metric definitions

Advertising spend: Amount reported by the source for delivery, converted into the display currency. Agency fees are included only when the file contains them.
Impressions: Times an ad was shown, as counted by each source. Platforms do not share one impression definition.
Reach: People who saw the ad, as reported for one entity and one day. It is not added across rows.
Clicks: Clicks reported by the source. Link clicks are stored separately when the file or API provides them.
CTR: Clicks divided by impressions, using the stored click field.
CPC: Spend divided by clicks.
CPM: Spend divided by impressions, multiplied by 1,000.
Leads: Lead events from the mapped source. This is not automatically a qualified enquiry.
Qualified leads: Leads marked qualified in the imported lead file or CRM aggregate. Platform forms do not decide this unless that mapping exists.
CPL: Spend divided by leads. Blank when there are no leads.
Cost per qualified lead: Spend divided by qualified leads. Blank when qualified leads are missing or zero.
Appointments: Booked appointments from the lead or sales import, not a platform conversion unless mapped.
Cost per appointment: Spend divided by appointments.
Sales