Demo Data — Not Real Campaign Results
Palmline Properties · 2026-10-22 → 2026-10-28
The selected cost moved from AED 58.33 to AED 117 (+100.0%).
supported · 0.5
Qualified lead rate moved from 50.0% to 25.0%. Cheaper or more numerous leads are not the same as better customers.
supported · 0.417
The share of leads outside Dubai moved from to . This matters only if the business cannot serve those locations.
| Definition | Current | Previous | Change |
|---|---|---|---|
| Advertising spend | AED 2,450 | AED 2,450 | 0.0% |
| Impressions | 70,000 | 70,000 | 0.0% |
| Clicks | 700 | 700 | 0.0% |
| CTR | 1.0% | 1.0% | 0.0% |
| CPM | AED 35.00 | AED 35.00 | 0.0% |
| CPC | AED 3.50 | AED 3.50 | 0.0% |
| Leads | 84 | 84 | 0.0% |
| Click-to-lead rate | 12.0% | 12.0% | 0.0% |
| CPL | AED 29.17 | AED 29.17 | 0.0% |
| Qualified lead rate | 25.0% | 50.0% | -50.0% |
| Cost per qualified lead | AED 117 | AED 58.33 | +100.0% |
| Appointments | 7 | 14 | -50.0% |
| Sales | 0 | 0 | — |
| Revenue | AED 0.00 | AED 0.00 | — |
| ROAS | 0.00x | 0.00x | — |
Calculated · These relationships explain the arithmetic of the change. They do not prove a single cause. Reach was not summed.
Review the form questions, the qualification rule, and the lead locations. Do not assign the drop to the campaign or the sales team without that check.
High · Medium · Cost should fall
How to measure success: Compare the next 7 days with the 7 days before the change. Use the same attribution and the same campaign.
Separate or exclude cities the business cannot serve, only where the lead file shows those cities.
High · Medium · Cost should fall
How to measure success: Compare the next 7 days with the 7 days before the change. Use the same attribution and the same campaign.